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PUBLIC SERVICE / NON-PROFIT
PUBLIC SERVICE / NON-PROFIT
PUBLIC SERVICE / NON-PROFIT
PUBLIC SERVICE / NON-PROFIT
PUBLIC SERVICE / NON-PROFIT
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Click on any image to go back.
Click on any image to go back.
In the early '90s, I had the opportunity to create the M&Ms "spokes-candies." After writing their "bios" (see below), I co-created and scripted an integrated campaign, replete with a cast of characters whose personalities and interplay remain intact to this day.
In the early '90s, I had the opportunity to create the M&Ms "spokes-candies." After writing their "bios" (see below), I co-created and scripted an integrated campaign, replete with a cast of characters whose personalities and interplay remain intact to this day.
In the early '90s, I had the opportunity to create the M&Ms "spokes-candies." After writing their "bios" (see below), I co-created and scripted an integrated campaign, replete with a cast of characters whose personalities and interplay remain intact to this day.
In the early '90s, I had the opportunity to create the M&Ms "spokes-candies." After writing their "bios" (see below), I co-created and scripted an integrated campaign, replete with a cast of characters whose personalities and interplay remain intact to this day.
The re-branding campaign utilized a diverse spectrum of media, including social, mobile, digital and traditional platforms. On-property messaging, eblasts, direct mail and a robust CRM program also played critical roles in the initiative, which transformed perceptions about the property, increased new visits by 8%, return visits by 19% and ADR by 12%.
Gallery #1: M&Ms
Gallery #1: M&Ms
Gallery #1: M&Ms
M&M Bios
Below, the M&M character profiles in their original form, as written on my evening rail commute – a sojourn that invariably ended with me asleep and drooling with a can of Foster's Lager in my hand.
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